Sunday, January 1, 2012

2011 Online HR advocacy campaigns in the Philippines rundown

“Social networking is one of the most active web-based activities in the Philippines, with Filipinos being declared as the most active users on a number of web-based social network sites such as Facebook, Multiply , Twitter and blog,”

Advocates in the Philippines never fail to utilize the digital tools in the Year 2011.

Surely we have been witness or were invited not only once by fellow Filipino human rights defenders to participate in an online campaign that aimed to mobilize collective action online and offline.

Let’s take a look one more time to a short list of the HR campaigns that made our 2011 digital world worth remembering.

4 o’clock habit campaign: prayer/appeal for Umbrero’s release

Task Force Detainees of the Philippines (TFDP) initiated in June 2011 the 4 o’clock habit campaign: Prayer/Appeal for Tatay Umbrero. Tatay Umbrero, was a political prisoner in New Bilibid Prison, who suffered stage 4 cancer of the lungs.

The FB and twitter posting of prayer every 4 pm was part of TFDP’s “S.O.S. Campaign” aimed to generate support and call for President Aquino’s urgent action for Tatay Umbrero’s case.

Eventually, the campaign resulted to PNoy’s issuance of Tatay Umbrero’s release, it was PNoy’s 1st executive pardon in July 19, 4 days later after Tatay Umbrero died. This has caught media attention.

The campaign continued with the political prisoners’ Hunger Strike for freedom and Human Rights that started during PNoy’s State of the Nation Address in July 25, 2011. Combined with mass actions, letter sending and dialogues the campaign pushed government to reactivate the Presidential Committee on Bail Recognizance and Pardon or PCBREP.

This was the message circulated online during that time.

S.O.S. Free Umbrero Now! Free All Political Prisoners!
Prayer for Umbrero’s release from incarceration

Almighty and Eternal God of justice and freedom,
Hear us for Your sick servant Mariano Umbrero
for whom we implore the aid of Your tender mercy
for the restoration of his bodily health.
We also pray that you touch the heart of our President
for him to use his power and influence to immediately free Umbrero from incarceration.

S.O.S. Free Umbrero Now! Free All Political Prisoners!
S.O.S. Friends Pls help Send Appeal to P-Noy for the Immediate Release of MARIANO UMBRERO! Political prisoner suffering STAGE 4 CANCER. (Details @ Please post this link to!/presidentnoy

Read other online campaigns included in this article like “#IwantPNoyto” twitter campaign, “Take down your FB profile pic in remembrance of all victims of enforced disappearance” campaign and “People’s Manhunt” for Jovito Palparan online campaign @

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